Your Logo and Brand Identity Alignment

Creating PEPBinder, LLC started with a strong focus on brand identity. Choosing a name that reflected fun and purpose was key - leading to "PEPBinder: Personal Estate Preparedness Binder." With guidance from Danielle Marsh, CEO of Brand Identity, LLC, we crafted a brand built around our mission: helping families organize vital personal and financial details for peace of mind.

Mission

Our binder motivates families to compile important information while healthy, ensuring loved ones aren’t burdened later.

Beliefs

·       Organizing essential information brings peace of mind.

·       Discussing preparedness early is best.

·       Leaving affairs in order is an act of love.

Values

·       We are prepared

·       We have fun

·       We keep our promises

·       We make a difference

·       We care about people

·       We enable difficult conversations

The brand identity process made it easier to create a logo and website that aligned with these principles. The logo’s rounded letters reflect the three-ring binder, the core of our system, while the connected “pep” embodies life’s unexpected links and the assurance PEPBinder provides. Its color palette—turquoise, royal blue, and yellow—was chosen to evoke vibrancy, playfulness, and trust.

A strong logo rooted in your company’s mission, beliefs, and values supports every aspect of your brand. For help creating a logo that is aligned with your branding, visit BrandVisionConsulting.com.